Pace Farm’s strategic vision for growth and excellence

Media Release

December 3, 2024

As we focus on growth, we’re committed to retaining the attributes and values that have shaped us so far, the passion, dedication, care and sense of community that has made Pace Farm a household name.

Our plan for the next three years focuses on three main strategic pillars: strengthening our market position, driving operational excellence, and invigorating a culture that values teamwork, excellence and engagement.

With these three strategic pillars, we’re not just aiming to grow; we’re positioning Pace Farm at the forefront of the egg industry sustainably and responsibly.

By staying true to our tradition while evolving to exceed consumer expectations, we’re equipping Pace Farm to navigate the challenges and take full advantage of future opportunities. It’s a bright future for our people, our industry, and the communities we serve

With our vision — eggs for everyone — leading the way, we are laser-focused on providing quality, affordable eggs to Australians everywhere, every day.

Pace Farm Strategy 2025-27 Plan on a Page